Chegg

✍️ Brand Repositioning & Voice System

Role: Copy Manager
Overview: Led two company-wide rebranding initiatives, aligning tone and messaging across product, marketing, and growth teams. Created guidelines that helped scale content consistency.

Highlights:

• Built a scalable voice/tone framework used across teams

• Trained internal copywriters and marketing managers on brand messaging

• Worked with design and product leads to update marketing sites and UX microcopy

• Advocated for inclusive, values-forward language