Branding & Campaign Work

Kismet Mktg

✍️ Brand Positioning & Content Marketing for Clients

Role: Senior Content Strategist
Overview: Work with several small-medium sized clients to enhance their content marketing strategy. Define how these businesses show up digitally, physically and on social media to draw in more eyeballs.

Highlights:

  • Built a scalable voice/tone framework used across teams

  • Update marketing pages

  • Build out several OOH marketing campaigns for clients

  • Advocated for inclusive, values-forward language

Indian River Marina:

Chegg

✍️ Brand Repositioning & Voice System

Role: Copy Manager
Overview: Led two company-wide rebranding initiatives, aligning tone and messaging across product, marketing, and growth teams. Created guidelines that helped scale content consistency.

Highlights:

  • Built a scalable voice/tone framework used across teams

  • Trained internal copywriters and marketing managers on brand messaging

  • Worked with design and product leads to update marketing sites and UX microcopy

  • Advocated for inclusive, values-forward language

Brand Guidelines:

Fall 2024 Campaign:
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