📝 Writing Blog Content

The Green, Clover

“12 ways to sell more books during the holidays”

📝 Blog Optimization Project - Chegg

Role: Copy Lead / Editorial Strategist
Focus: Content modernization, SEO strategy, brand voice refinement

🎯 Project Objective

Refresh and repurpose legacy blog content to drive greater organic traffic, boost engagement, and realign posts with updated brand positioning and voice.

✍️ My Contributions

  • Editorial Direction: Conducted content audits to identify outdated or underperforming articles

  • Voice Elevation: Rewrote and refined long-form content to better reflect brand tone and storytelling style

  • SEO Optimization: Integrated modern search strategy — including refreshed metadata, keywords, and headers — without compromising voice

  • Cross-Functional Collaboration: Partnered with SEO, product marketing, and design to ensure content worked holistically across the customer journey

  • Content Planning: Prioritized updates based on performance data and strategic relevance

💡 Editorial POV

Rather than treat this as a clean-up task, I approached it like a relaunch — treating each blog post as a brand storytelling opportunity. The result? Content that sounded smarter, ranked better, and served both the brand and the reader.

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