🛒 eBay Seller Deals Hub

Role: Seller Copywriter
Focus: Content strategy, branded editorial, conversion copy

🧩 Project Scope

Copy development for eBay’s Seller Deals content—crafting messaging that bridged the gap between eBay’s massive marketplace and individual seller goals. The goal? Drive visibility, engagement, and conversion for featured promotions while staying true to eBay’s distinct voice.

✍️ My Contributions

• Content Strategy: Developed a modular tone framework to flex between everyday discounts and exclusive limited-time deals

• Editorial Voice: Adapted eBay’s voice for the seller audience—trustworthy, savvy, and lightly conversational

• Conversion Copywriting: Wrote headlines, CTAs, and descriptions optimized for click-throughs and deal engagement

• Cross-Functional Work: Partnered with design, merchandising, and product teams to ensure seamless campaign execution

• SEO Awareness: Balanced performance needs with clear, benefit-led language that respected user search intent

✨ Impact Highlights

• Helped streamline language across multiple deal types, reducing bounce rates

• Drove strong CTA performance by aligning copy with seasonal seller needs

• Supported eBay’s broader seller-focused retention efforts through improved page engagement

💡 Editorial POV

As a writer embedded in a fast-paced marketplace team, I brought editorial direction to what could otherwise be seen as pure sales copy—adding clarity, warmth, and strategy to every word.