Social Media Content
Emma Burr Creative
📱 Project: Briogeo Scalp Revival™ Hair Care System
Role: Sr. Copywriter
Overview: Strategized for Briogeo’s new Scalp Revival™ hair care system release on Instagram.
Highlights:
Product line naming
Understand product mechanisms and user buy-in features
Communicate hair care system uniquely and succinctly for socials
Work with design to find the right fit
Chegg Inc.
📱 Project: TikTok Launch & Voice Development (Chegg)
Role: Copy Manager
Overview: Launched and managed Chegg’s entry into TikTok, building a brand voice that was witty, Gen Z-savvy, and aligned with the brand’s educational tone.
Highlights:
Developed TikTok playbook and content framework
Grew organic reach by 300% in 6 months
Oversaw team producing video scripts, captions, and creative hooks
Ensured all content reflected brand tone, equity, and relevance
💼 Campaign: Student Stories (Chegg)
Role: Senior Copywriter & Campaign Lead
Overview: Concepted and led “Student Stories,” a brand storytelling campaign celebrating real students using Chegg. We featured diverse voices across email, blog, and video to increase relatability and brand warmth.
Highlights:
Led creative from pitch through post-production
Partnered with design and video teams
Helped boost email CTRs by 22%
Championed inclusive language and representation in all scripts and copy
